TIERS

Each NFT was sub catagorized into tiers according to the vehicle, it’s history, and it’s sellling price in the order of; Premier, Prestige, Platinum, and Elite. Each tier was represented by a signified colour and a shape. Following the order of the tiers we have a cool gradient starting with purple and moving our way up to an indigo and for the Elite tier signifying the highest status, represented with a gradient encompassing every colour in the series. Each tier shape’s # of vertices represents the level of tier. Each Pack tier would be represented at the beginning of each NFT to allow users to signify its value. The tier’s colour is followed in the featured vehicle

FEATURED VEHICLE

This is the main effect, the center-piece if you will. I’m given the vehicle photo assets to prepare for VFX. It all starts with tearing down the scene in photoshop. First a selection of the car, then framing into a 1:1 ratio, and finally minor clean up and adjustments before it’s ready for Adobe After Effects. Once we load our photoshop files into After Effects we’re first going to use AI to create a depth-map. I can then later use that depth map to manipulate the perspective to give a parallax effect to the scene. From there we will add a couple layers of stylistic creativity. Although a virtual product, the aim was to the user the feeling of getting their first hot wheels car when they where kids.

TYPOGRAPHY

When it came to creating the typography for our project, I was constantly focused on improving it. After all, typography is a crucial element in communicating with consumers. In the early stages of creating our first iteration, we intended to use the barcode as the direction for our typography. However, as we progressed, the team and I decided to blend the titles into the content of the NFT, rather than have them as a distinct separation. This allowed for more creativity in giving the typography a little motion intro.
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During our second iteration of designs, we developed a new concept that included a garage opening animation and a pack intro animation, which involved more typography. It was then that I started honing in on the style guide for the NFT's typography, designing it from the ground up to resemble the look of LED lights. Over time, I experimented with different styles and processes to find what worked best. I needed to create type in shapes that would allow for animation to bring the type in and out, giving motion to these elements.

In its final iteration it's broken down starting with a stretch animation, followed with some custom and CRT/LED stylistic process, given a RGB split to resemble how light works and finally a stylized RGB time delay with a fast blur over top. A little masking for the transition and we're done!